• The Neuroscience of Screwing Up

    Anbefalt lesing for alle som jobber med forskning, utvikling og testing. Tverrfaglighet & innovasjon.

    “Over the past few decades, psychologists have dismantled the myth of objectivity. The fact is, we carefully edit our reality, searching for evidence that confirms what we already believe. Although we pretend we’re empiricists — our views dictated by nothing but the facts — we’re actually blinkered, especially when it comes to information that contradicts our theories. The problem with science, then, isn’t that most experiments fail — it’s that most failures are ignored.”

    This is why other people are so helpful: They shock us out of our cognitive box. “I saw this happen all the time,” Dunbar says. “A scientist would be trying to describe their approach, and they’d be getting a little defensive, and then they’d get this quizzical look on their face. It was like they’d finally understood what was important.”

    Accept Defeat: The Neuroscience of Screwing Up / Wired.

  • Toyota Prius vs. Sau

    Artig annonse fra Toyota i Isreal sammenligner utslippene fra en Prius med en sau. Bra påminnelse om at transport og energiproduksjon ikke er de eneste kildene til klimagasser. Methan er for eksempel 21 ganger mer effektiv/skadelig klimagass enn CO2 i atmosfæren. Via Treehugger.

  • Monocle


    Interessant artikkel om mannen bak mitt favorittmagasin, Monocle. Og som for øvrig også startet Wallpaper i 1996 — Tyler Brûlé.

    “I guess what unifies things for me is a passion for quality,” Brûlé says. “And that has to strike both high and low. I’m on a campaign against cheap veneers and varnishes. We like to stand back and kick the tires a bit, not just celebrate whatever it is, whether it’s premium travel or the redevelopment of a city block. It all has to function.” -Tyler Brûle

  • Fluktifluktiflukt

    Utrolig fint prosjekt av ACME med en gammel mølle i Stalham, Storbritannia. Digger flukt i flukt mellom glass og trepanel.

    flukt -a el. -en (fra lty, ty., besl med flyge, jf norr flótti)
    1- det å flykte, rømming forskerf-, kapitalf-, virkelighetsf-en vill f-f-en var nøye planlagtvære på f-jage på f-f-en fra landsbygda fraflyttingen
    2- flyging tidens f-skyte en fugl i f-glidef-
    3- liv og fart, fantasi, begeistring tankens f-poetisk f-
    4- i uttr være, ligge i f- med fortsette i samme retning el. høyde som

    Via muuuz.